Since April 2010 the company Agro-Alliance started to produce cereal for the federal retail chain Auchan. Products are packed us a private label in two price segments: medium (brand "Don Gusto") and economy (in the package with yellow and green stripes). The contract includes 11 positions (7 positions brand "Don Gusto" and 4 economy positions).
It is common knowledge that chains demand high quality CTM and the international retailer Auchan chooses producers twice carefully. Conclusion of the contract is a long and complex process. Prior to it, the retailer conducted a thorough audit of the company, developed technical specifications, checked samples of the products in a specially accredited laboratories.
Company Agro-Alliance got high rating of reliability on the result of independent audits. The contract for the production of the CTM is the best proof of compliance with the industrial&logistic facilities of Agro-Alliance highest international standards.

Reference. Auchan - a large chain of hypermarkets. It works in Russia since 2002. Now the chain Auchan (Russia) has 24 Auchan hypermarkets, 2 Rainbow shops and 13 hypermarkets of format Auchan-City. Stores are located in 13 cities.
Trade group Auchan - one of the world's largest retail operators. Auchan was created in 1961 by Gerard Myule. It consists of more than 1200 stores in 12 countries worldwide.

Agro-Alliance is Russian agro-industrial group of companies. It owns production and logistical centers located in St.Petersburg, Krasnodar region and Vladivostok. The following companies constitute the structure of the Holding: Agro-Alliance Ltd., JSC Kaskad and Southern Rice Company Ltd. Agro-Alliance is the leading Russian rice importer and trader, owner of the trademark “Agro-Alliance”, producer of premium quality packed cereals. http://www.agro-al.ru/index_eng.phtml